Titled ‘Credit De Do Yaar’, a bunch of 15 lyricists from the Hindi movie trade have penned a music to demand that they’re given proper credit for their work by music labels.The 3-minute video, now dubbed the ‘writer’s anthem’ that includes writers together with Neelesh Mishra, Kausar Munir, Varun Grover and Swanand Kirkire, has additionally obtained assist from composer AR Rahman.
The music has been uploaded on Varun Grover’s YouTube channel. As AR Rahman shared the music on Twitter, Varun was fast to thank him.
Sharing the video, Swanand had earlier tweeted, “15 contemporary lyrics writers across generations come together to sing their humble demand – asking for proper credits on music streaming platforms and youtube channels. #CreditDeDoYaar https://youtu.be/YGH6Po4W0N0 via @YouTube.”
Writer-actor Swanand Kirkire began the marketing campaign not too long ago and lots of of his contemporaries had been sharing screenshots of music descriptions on video and audio platforms revealing how only a few point out the lyricist’s identify. Varun shared the video and tweeted, “15 contemporary lyrics writers come together to sing their humble demand – asking for proper credits on music streaming platforms and youtube channels. Dekhiye, suniye, aage badhaaiye.”
Sharing examples of lack of credit for writers, Varun additionally tweeted, “Some examples: Official youtube channels of music companies don’t credit lyrics writers (they sometimes credit the film’s producer & stars) EVEN in the lyrics videos. Streaming platforms credit ONLY the composers and singers on the main song page. #CreditDeDoYaar.”
“And @p1j has made this ongoing collaborative playlist of missing/wrong credits on official music company channels on youtube: https://youtube.com/playlist?list=PLbU1NlbupWN8PSEgQT8-PkipHFdfvop98 The full list will run into thousands, maybe tens of thousands. Isn’t it shameful? #CreditDeDoYaar.”
Interestingly, just a few writers felt omitted and tweeted to Swanand. Irshad Kamil wrote, “We are all in this together, credit de do yaar,” and Swanand was fast to reply saying he had tried calling Irshad however obtained no response.
Writer duo Sidharth-Garima even created their own poem asking to be included within the new membership of writers searching for credit. Swanand shared their video and tweeted, “Bura mat mano yaar lambi ladai hai ssaath ladni hai.Bina agende ke kaam shurru kiya tha, saath milta gaya to kaam karta gaya, aawaaz sabke haq me uthai hai, bura mat maano saath me aa jao sab.”