New Delhi: Maruti Suzuki’s premium automotive retail community Nexa has bought greater than 1.1 million cars since its launch 5 years in the past, claimed the automaker in a launch on Thursday.
Nexa is claimed to be the third-largest automotive channel with greater than 370 showrooms throughout over 200 cities in India. The Nexa sells fashions like Ignis, Baleno, Ciaz, S-Cross and XL6.
Introduced in July 2015, Nexa registered its 1 millionth gross sales milestone in September last year.
As Maruti Suzuki claims, almost half of Nexa clients are under 35 years of age and are nicely travelled and technologically savvy. The retail chain launched Augmented Reality (AR) primarily based automotive shopping for expertise for the purchasers.
Commenting on the 1.1 million gross sales, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “Nexa marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, Nexa, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. Nexa is the 3rd largest retail automobile retail channel in India.”
He additionally said, “With Nexa, we are able to attract modern urban Indian consumer to Maruti Suzuki portfolio We are extremely grateful for the enormous trust placed in us by our customers As we move forward, it will be our constant endeavour to continue to reinvent and deliver the unique Nexa experience to our ever-evolving customers.”
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