Home Passenger Vehicle Cars Renault lines up new models, takes rural market road to cement position...

Renault lines up new models, takes rural market road to cement position in India

New Delhi: French automaker Renault goals to drive in new fashions and deal with gross sales initiatives, particularly in rural areas, because it appears to strengthen its position in India, which continues to stay one of many high ten markets for it globally, in accordance to a high company government.

The company not too long ago launched automated guide transmission (AMT) trims for entry stage Kwid and new entrant Triber, in addition to the guide transmission variants.

The company is now gearing up to additional bolster its product portfolio.

“We will soon launch Duster with an all-new turbo engine (petrol), making it the most powerful SUV in its segment,” Renault India Operations Country Chief Executive Officer and Managing Director Venkatram Mamillapalle instructed in an interview.

Furthermore, the company is ying an all-new product for India market, he added.

“True to our product strategy, Renault’s new offering will be a disruptor that will cater to the evolving customer expectations, while establishing the expertise of India’s design, technical and manufacturing prowess on the global map,” Mamillapalle famous.

India is without doubt one of the key markets for Groupe Renault and has been a part of the highest ten international markets on a cumulative gross sales foundation for the last few years.

“We have some of the most popular global products in our portfolio, led by Kwid, which is one of the top cars for the group globally,” he added.

Having launched Triber not too long ago and with Kwid still receiving a strong response, Renault noticed its gross sales surge 75.5 per cent in July to 6,422 items as in contrast with 3,660 items in July 2019.

Robust response to AMT variations of Kwid and Triber have additionally helped the company shore up extra volumes.

Elaborating on the company’s mid-to-long time period strategic plan to strengthen rural markets for development, Mamillapalle said last year the company initiated an exercise which focused 330 rural cities throughout the nation.

“This is a new avenue that we are aggressively pursuing with an innovative and comprehensive strategy. We have also initiated a special project – VISTAAR to amplify and grow our presence in rural India and our dealership teams have recruited specialised sales consultants to reach out to rural markets,” he added.

The share of rural markets in Renault India’s complete gross sales grew to 25 per cent in April-June quarter from 19 per cent in January-March interval.

This has been achieved by way of robust product acceptance and targeted efforts invested throughout the rural markets, Mamillapalle said.

Commenting on initiatives taken by the company to take care of the COVID-19 pandemic, he said that moreover launching a number of initiatives for contactless gross sales and repair, the company additionally supported its sellers in some ways.

“We announced incentives and relaxation on targets to ease the effects of the lockdown, and set up a task force to facilitate financial transactions with the dealership networks. We also supported our dealer partners in terms of inventory holding costs,” Mamillapalle said.

At the identical time, the company additionally began a particular program for ability improvement and online coaching of community gross sales groups, he added.

On businesss outlook for present fiscal, Mamillapalle famous, “We look at 2020 and the mid-term with cautious optimism and hope. We are focused and committed to our India strategy, and are equipping ourselves to deal with the new normal.”

The journey back to the pre-COVID development rate will comprise of strategic cooperation and resilience throughout the worth chain, he added.

“We have used this time to strengthen our strategy and operations for the future. We are putting in all our energies and efficiencies on consolidation with the approach and intention of bouncing back stronger,” Mamillapalle said.

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