Home Entertainment Bollywood XXX on the couch: Erotica turns up heat in the OTT world!

XXX on the couch: Erotica turns up heat in the OTT world!

Adults-only content material has existed without end however they have been at all times few-and-far-between, and hardly meant for mainstream consumption. But now, titillation appears to have turn into a tried-and-tested formulation with the variety of such exhibits – on OTT platforms – steadily going up. And even audiences appear to be lapping them up.

Big numbers

According to a LetsOTT report, on July 3, grownup comedy, Mastram recorded the highest single-day streams – 11 million. It has 362 million views until date in Hindi, Telugu and Tamil. Swara Bhasker was not too long ago seen in a sensuous avatar in a brand new internet series, Rasbhari that focuses on the hypocrisy surrounding feminine sexuality in a patriarchal society. Plus, a couple of weeks back, XXX Season 2 was in the news and located itself in authorized turmoil for depicting scenes “insulting the Indian Army”.

“It’s simple: there is a demand for adult content and that’s why makers are attempting them. And of course, creators too are interested in backing it,” says filmmaker Ken Ghosh, who has been related to exhibits resembling XXX Season 1 and Dev DD. “If made responsibly and in a sane manner, such content can go on to do very well. Also, unlike theatres or TV, OTT isn’t about community or family viewing. It gives privacy to an individual, wherein you can consume such content.”

Demand and provide

Experts, although, contend that the thought behind such exhibits shouldn’t solely to “titillate or excite.” “In international shows, there’s a lot of nudity and skin show but it’s all a part of narrative, and that’s how it should be,” says commerce analyst Taran Adarsh. “In India, the genre itself is very new, mainly because OTT is getting bigger [in the country] now. Plus, the steaming space gives a lot of freedom to push such content due to absence of censorship.”

Probably that’s why, by now, quite a lot of exhibits — which are clearly excessive on erotica – resembling Gandii Baat (a number of seasons), Panchali, Khul Ja Sim Sim, Kavita Bhabhi, Charmsukh, Virgin Bhasskar and Fuh Se Fantasy amongst others have streamed on numerous OTT platforms. “Why are we becoming so painfully shy? After all, we are a land of Kamasutra. If there’s a need for erotica in the storyline, why not? Also, such shows are doing well because audiences are starved of such content from other platforms [films and TV],” says advert guru Prahlad Kakkar.

Lockdown impact

In India, such exhibits – nearly at all times – include their set of controversies/speaking factors. Bhasker-starrer Rasbhari, for instance, was additionally under fireplace. “Nobody bats an eyelid to adult sex comedies (with men) but when you have a show about a woman, who is celebrating her sexuality, then everyone talks about Indian values, culture and the future of children,” the actor said not too long ago.

Interestingly, specialists really feel that the viewership for grownup exhibits is probably to have gone up throughout the lockdown. “With OTT having been the preferred mode of entertainment during the lockdown, such shows may have witnessed a spike in viewership. But if you want to keep the audiences hooked for long, then makers have to realise that the shows can’t just be about erotica,” concludes Adarsh.

Censoring OTT content material?

Unlike movies and TV, OTT platforms aren’t under the purview of censorship/regulation as of now. And though there have been plenty of speak, for some time now, about ‘a self-regulatory mechanism’ and ‘possibility of censorship’ in OTT area, creators really feel the authorities “should give audiences the freedom” to decide on. “Right now, makers – vis-à-vis OTT – are also trying new things since it’s a new platform. Very soon, they will also settle down,” says Ghosh, including: “Makers must self-regulate but viewers should also have the option to watch or skip shows as per their wish.”

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